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4月:等离子销量同比增长七成April Plasma TV Sales Rise Nearly 70% Year on Year

历史资料:日期、报道观点、资质和数据保留原发布语境,不表示当前状态。Historical archive: dates, reported views, qualifications and figures retain their original context and do not represent current status.

原发布日期Originally published · 2011-06-11

北京时间6月2日消息,奥维咨询(AVC)在腾讯微博发布的4月等离子市场销售数据显示,PDP零售销量为22.6万台,同比增长69.9%,而整体彩电销量同比增长仅为6.9%,PDP占整体彩电销量比重达7.2%,连续两个月大幅上升。According to news released on June 2, Beijing time, April plasma TV sales data published by AVC on Tencent Weibo showed PDP retail sales of 226,000 units, up 69.9% year on year. Total color television sales grew by only 6.9%. PDP's share of total color TV sales reached 7.2%, rising sharply for the second consecutive month.

PDP再次成为市场关注的焦点,主要有以下几个因素推动成为PDP幕后推手:PDP has once again attracted market attention, driven mainly by the following factors:

1.大尺寸趋势。4月,整体彩电40英寸及以上比重为40.4%,同比上升6.2%。整体彩电大尺寸呈上升趋势,带动PDP市场比重增加。1. The trend toward larger screens. In April, televisions of 40 inches and above accounted for 40.4% of total color TV sales, up 6.2% year on year. The overall shift toward larger televisions increased PDP's market share.

2. 3D PDP成为PDP增长源动力。与LCD相比,PDP技术更加成熟,其刷新率高、可视角度宽、色彩还原能力强等优势更适合3D效果的呈现,3D PDP市场比重亦一路攀升。4月,3D市场上零售总量为18.1万台,其中3D_PDP零售销量为4.2万台,市场比重为23.4%,环比上升3.1%。2. 3D PDP is becoming a driving force for PDP growth. Compared with LCD, PDP technology is more mature. Its high refresh rate, wide viewing angles and strong color reproduction are better suited to 3D images, and 3D PDP's market share has continued to climb. Total 3D TV retail sales in April were 181,000 units, of which 3D PDP accounted for 42,000 units, or 23.4% of the market, up 3.1% from the previous month.

3.价格降幅较为明显。4月,PDP单机均价为5646元,相比去年同期下降13.0%,其中主要尺寸(42寸)的均价为4272元,与LCD的价格倍率为0.9,去年同期42寸均价为5263元,与LCD的价格倍率为1.0。3. Significant price reductions. The average price of a PDP television in April was RMB 5,646, down 13.0% year on year. The main 42-inch size averaged RMB 4,272, giving a PDP-to-LCD price ratio of 0.9. A year earlier, the average 42-inch PDP price was RMB 5,263, with a price ratio of 1.0 to LCD.

自3D电视上市以来,PDP市场比重稳步上升;三星、海信等企业亦杀回PDP阵营,PDP能否借3D翻身,我们拭目以待。(摘自腾讯微博)Since the introduction of 3D televisions, PDP's market share has risen steadily. Samsung, Hisense and other companies have also returned to the PDP camp. Whether 3D can bring about a PDP revival remains to be seen. (Excerpted from Tencent Weibo.)

原发布日期:Originally published: 2011-06-11